Branding & Visual Identity Design
0 of 18 lessons complete (0%)
Exit Course
Brand Strategy Before Design
Defining Brand Positioning and Your Difference
Preview
Articulating Brand Values and Personality Traits
Writing a One-Page Brand Strategy Brief
3 lessons
Logo Design Principles and Process
What Makes a Logo Work at Any Size
Sketching Original Logo Concepts Ethically
Refining Vectorizing and Testing Your Logo Mark
3 lessons
Color Psychology and Palette Building
How Color Shapes Brand Perception
Building a Palette with Primary and Accent Roles
Checking Palette Contrast and Accessibility
3 lessons
Typography Systems and Font Pairing
Choosing a Workhorse Brand Typeface
Pairing Fonts for Contrast and Harmony
Setting a Type Hierarchy for Brand Materials
3 lessons
Building the Brand Style Guide
What Belongs in a Brand Style Guide
Documenting Logo Rules and Clear Space
Writing Voice and Usage Guidelines Teams Follow
3 lessons
Applying the Brand Across Touchpoints
Consistent Branding for Website and Social Profiles
Branding Packaging Print and Physical Materials
Auditing Brand Consistency and Evolving the Identity
3 lessons
Color Psychology and Palette Building
How Color Shapes Brand Perception
You don’t have access to this lesson
Please register or sign in to access the course content.
Take course
Sign in
Previous
Next