Branding & Visual Identity Design
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Brand Strategy Before Design
Defining Brand Positioning and Your Difference
Preview
Articulating Brand Values and Personality Traits
Writing a One-Page Brand Strategy Brief
3 lessons
Logo Design Principles and Process
What Makes a Logo Work at Any Size
Sketching Original Logo Concepts Ethically
Refining Vectorizing and Testing Your Logo Mark
3 lessons
Color Psychology and Palette Building
How Color Shapes Brand Perception
Building a Palette with Primary and Accent Roles
Checking Palette Contrast and Accessibility
3 lessons
Typography Systems and Font Pairing
Choosing a Workhorse Brand Typeface
Pairing Fonts for Contrast and Harmony
Setting a Type Hierarchy for Brand Materials
3 lessons
Building the Brand Style Guide
What Belongs in a Brand Style Guide
Documenting Logo Rules and Clear Space
Writing Voice and Usage Guidelines Teams Follow
3 lessons
Applying the Brand Across Touchpoints
Consistent Branding for Website and Social Profiles
Branding Packaging Print and Physical Materials
Auditing Brand Consistency and Evolving the Identity
3 lessons
Typography Systems and Font Pairing
Choosing a Workhorse Brand Typeface
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