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Both sourcing models in one advanced program — run wholesale for predictable cash flow while building a private label brand asset alongside it. You will learn the honest trade-offs between the two models, how to sequence them so the cash-flow engine funds the brand build, and how to run both from one shared back office of inventory, SKU systems, and reporting. Then you will make the portfolio calls: which products belong in which model, and how to scale as the catalog grows.

Modules

Module 1: Two Models One Operation

Lessons

• The Dual-Model Thesis: Why Operators Run Wholesale and Private Label Together Free Preview
• Honest Trade-Offs: Margin Control and Risk Across Both Models
• Choosing Your Starting Model Based on Capital and Skills

Module 2: The Wholesale Engine — Accounts Terms & Order Routing

Lessons

• Building a Wholesale Account Portfolio for Predictable Cash Flow
• Structuring Terms and Catalog Depth Across Multiple Distributors
• Order Routing: Deciding Where Each Wholesale Unit Sells

Module 3: The Private Label Build — Sourcing Samples & Brand Launch

Lessons

• Private Label Sourcing: From Supplier Shortlist to Golden Sample
• Brand Architecture: Naming Positioning and Packaging Your Line
• Launching a Private Label Product With Wholesale Profits Behind It

Module 4: Sequencing Cash Flow Into Brand Building

Lessons

• The Funding Bridge: Letting Wholesale Bankroll the Brand
• Cash Conversion Cycles: Timing Reorders Across Two Models
• Milestone Gates: When to Push the Brand and When to Pause

Module 5: The Shared Back Office — Inventory SKU Systems & Reporting

Lessons

• One Back Office: SKU Architecture That Serves Both Models
• Unified Inventory and Fulfillment Across Wholesale and Brand Lines
• Dashboards and Weekly Reviews for a Two-Model Operation

Module 6: Portfolio Decisions & Scaling the Combined Catalog

Lessons

• Product-to-Model Fit: Deciding What Belongs Where
• Catalog Expansion: Scaling Decisions as SKUs Multiply
• Exit Optionality: Building a Sellable Brand on a Wholesale Base