Description
Wholesale is the least glamorous e-commerce model and often the most durable: you sell products that already have demand, sourced from distributors who already have supply. The work is in getting accounts opened, negotiating terms, and building the back office that keeps orders and inventory straight. This course covers all three.
What’s covered
- Identifying categories and brands worth carrying
- Opening wholesale accounts and what suppliers ask for
- Terms, minimums and negotiating your way to better ones
- Catalog selection and inventory commitment decisions
- Order routing, fulfilment and inventory sync
- Margin math across channels and fee structures
- Building supplier relationships that improve over time
Who it’s for: Operators who’d rather sell proven products at retail margin than gamble on an unproven private-label launch.
