Description
Private label means you own the brand, which also means you own every decision that goes wrong. This course runs the full launch: finding a manufacturable product, negotiating with factories, working through samples until the quality is right, building the brand assets, and sequencing the launch so the listing has momentum from day one.
What’s covered
- Product selection and manufacturability assessment
- Finding and qualifying manufacturers
- Sample rounds, quality control and inspection
- Branding, packaging and the assets you need before launch
- Cost structure: unit cost, freight, duties and landed cost
- Launch sequencing and early traction
- Reorder cycles and managing cash tied up in inventory
Who it’s for: Sellers ready to move past reselling and build a product line they own.
