Description
Wholesale and private label solve different problems. Wholesale gets you moving on proven demand with predictable margin; private label builds an asset you control. Running them together is how a lot of operators fund the second with the first. This program covers both models and, importantly, how to sequence them so you aren’t starving one to feed the other.
What’s covered
- The trade-offs between wholesale and private label, honestly compared
- Wholesale: accounts, terms, catalog and order routing
- Private label: sourcing, samples, branding and launch
- Sequencing the two so cash flow supports the build
- Shared back office: inventory, SKU systems and reporting
- Deciding which products belong in which model
- Scaling decisions as the catalog grows
Who it’s for: Operators who want both a cash-flow engine and a brand asset, rather than choosing one.
