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The Course Launch Toolkit

Every launch asset, templated: the pre-sale pitch, the sales page skeleton, a 5-email launch sequence, a pricing calculator, and the launch-week runbook.

The 5 Templates

• The Pre-Sale Pitch — the fill-in-the-brackets founding-student offer that validates your course before you record it.
• The Sales Page Skeleton — headline to FAQ, every section mapped with fill-ins, including the trust-building “who it’s NOT for.”
• The 5-Email Launch Sequence — problem, story, proof, objections, close — with the final-day strategy that drives half of most launches.
• The Pricing Calculator — anchor to the transformation’s value, set founding and launch prices, and know exactly when to raise.
• The Launch-Week Runbook — the day-by-day checklist from T-7 to debrief, so launch week runs on a plan instead of adrenaline.

Who It’s For

Course creators heading into a pre-sale or public launch — the working companion to our Course Launch Lab program.