Branding & Visual Identity Design

Build a brand that people recognize instantly. Learn how to create a complete visual identity system — from logo and color palette to typography and brand guidelines — for any business or personal brand.

What You’ll Learn

• Brand strategy: positioning, values, and personality
• Logo design principles and creation process
• Color psychology and palette selection
• Typography systems and font pairing
• Building a complete brand style guide
• Applying your brand consistently across all touchpoints

Requirements

• Canva or Adobe Illustrator (free options covered)
• A brand or business to design for

Who This Course Is For

• Entrepreneurs building a brand from scratch
• Designers adding brand strategy to their service offering