Ecommerce Strategy
Full-Funnel Ecommerce Strategy
Master every stage of the ecommerce funnel from cold traffic to repeat buyers. Build a system that acquires, converts, and retains customers at scale.
About This Course
Most ecommerce businesses are leaky. They spend money acquiring traffic but lose 97% of it before a purchase. They convert once but never build a relationship. This course seals those leaks, teaching you to build a full-funnel system where every stage feeds the next.
You will learn how to generate qualified traffic, engineer a storefront that converts cold visitors into buyers, and run post-purchase sequences that turn one-time buyers into lifetime customers.
What You Will Learn
Outcomes from This Course
- ✓Build a traffic engine using organic, paid, and referral channels in combination
- ✓Design high-converting product pages, collection pages, and checkout flows
- ✓Build abandoned cart and post-purchase email and SMS sequences that recover and upsell
- ✓Increase average order value through bundles, upsells, and cross-sells
- ✓Build a retention system with loyalty programs, win-back flows, and LTV maximization
- ✓Read your analytics and make data-driven decisions at every funnel stage
Course Curriculum
5 Modules – 22 Lessons
Module 1 – Funnel Architecture and Strategy4 lessons
What a Full Funnel Actually Looks Like
Mapping Your Customer Journey
Funnel Metrics That Matter: CVR, AOV, LTV, CAC
Diagnosing Where Your Funnel Leaks
Module 2 – Traffic Acquisition5 lessons
Organic Traffic: SEO and Content for Ecommerce
Paid Ads: Meta, Google and TikTok Overview
Social Commerce and Influencer Traffic
Email List Building as a Traffic Channel
Referral and Affiliate Traffic Systems
Module 3 – Conversion Optimization5 lessons
Product Page Anatomy That Converts
Trust Signals: Reviews, Badges and Social Proof
Checkout Friction: Removing Abandonment Points
Bundles, Upsells and Cross-Sells for Higher AOV
A/B Testing: What to Test and How to Read Results
Module 4 – Retention and LTV5 lessons
Abandoned Cart Recovery Sequences
Post-Purchase Email and SMS Flows
Loyalty Programs and Repeat Purchase Incentives
Win-Back Campaigns for Lapsed Customers
Subscription and Replenishment Models
Module 5 – Analytics and Scaling3 lessons
Reading GA4 and Shopify Analytics for Decision Making
Building a Weekly Funnel Review Dashboard
Scaling What Works: Budget Allocation and Channel Expansion