Marketing · Self-paced course

Retention & Loyalty Marketing

Map your customer lifecycle, improve onboarding, spot churn early, design a loyalty program, win back lapsed customers, and measure retention with cohorts.

$350

One-time payment · Self-paced course · 6 modules · 18 lessons

Enroll now — $350Read a free preview lesson
Retention & Loyalty Marketing — CourseVu course cover
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Photo: Kari Shea / Unsplash

What this is

Finding new customers gets most of the attention, yet what happens after the first purchase shapes much of a business's long term health. This course shows you how to keep the customers you already have more engaged. You will map your customer lifecycle, define the moment new customers first get real value, and design onboarding that helps them get there. You will learn to read churn signals, build a simple at risk score, structure a loyalty program that makes financial sense, and write respectful win-back messages. Finally, you will build cohort tables and a one page retention plan tailored to your own business.

You work through it at your own pace, lesson by lesson, applying each exercise to your own situation. It does not promise traffic, leads or revenue; results depend on your market, your offer, your budget and how consistently you apply the work.

What you will be able to do

  • Map your customer lifecycle with clear, behavior based stage definitions
  • Calculate retention rate, churn rate, repeat purchase rate, and rough lifetime value
  • Define your first value moment and design an onboarding sequence around it
  • Recognize churn signals and combine them into a simple at risk score
  • Choose and structure a loyalty program that fits your margins and customers

The curriculum

Module 1

Retention Foundations

  1. Why Retention Deserves Your Attention
  2. Mapping the Customer Lifecycle
  3. Core Retention Metrics Explained
Module 2

Onboarding That Builds Habits

  1. Defining the First Value Moment
  2. Designing an Onboarding Sequence
  3. Removing Early Friction
Module 3

Spotting Churn Signals

  1. Behavioral Signals That Predict Churn
  2. Listening to Customer Feedback Directly
  3. Building a Simple At Risk Score
Module 4

Designing Loyalty Programs

  1. Choosing a Loyalty Model
  2. Structuring Rewards and Program Economics
  3. Recognition Beyond Discounts
Module 5

Win-Back Campaigns

  1. Segmenting Lapsed Customers
  2. Writing Win-Back Messages
  3. Exit Insights and Knowing When to Let Go
Module 6

Measuring and Applying Retention

  1. Building a Cohort Retention Table
  2. Reading Cohort Curves and Testing Changes
  3. Building Your Retention Plan
Gray and black laptop computer on surface
Photo: Ales Nesetril / Unsplash

This is for you if…

  • You want customers to come back and buy again
  • You want to understand why customers leave
  • You want onboarding and loyalty programs that work
  • You want to measure retention properly

What you get

  • 6 modules and 18 lessons, self-paced
  • A short practical exercise at the end of every lesson
  • A free preview lesson so you can check the format before you buy
  • Access in your CourseVu account after a one-time payment
  • A clear, ordered path from the fundamentals to applying the skill in your own work

Questions

Do I need any experience to start?

This course is for small business owners, marketers, and subscription or service operators who want more customers to return and stay. It suits retail shops, studios, service providers, and online businesses alike. You do not need advanced analytics skills; comfort with a basic spreadsheet and access to your own customer records is enough.

How long does it take?

It is self-paced. There are 6 modules and 18 lessons, and you can move through them as quickly or slowly as suits you.

Can I see a lesson before I buy?

Yes. Use the "Read a free preview lesson" button to open a full lesson from the course before you enroll.

Does this promise income or business results?

No. It does not promise traffic, leads or revenue; results depend on your market, your offer, your budget and how consistently you apply the work.

Does this include a certification or credential?

No. This is a practical skills course for your own learning. It does not award a certification, licence or professional credential.

Retention & Loyalty Marketing

$350 · one-time payment

Enroll now — $350

Educational content only. No income, revenue or earnings results are promised or implied. What you get out of this depends entirely on your own effort, circumstances and market. Earnings disclaimer.

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