E-Commerce · Self-paced course

Full-Funnel Ecommerce Strategy

Most ecommerce businesses are leaky.

$197

One-time payment · Self-paced course · 6 modules · 18 lessons

Enroll now — $197Read a free preview lesson
Full-Funnel Ecommerce Strategy — CourseVu course cover
A computer screen with a picture of a woman's legs
Photo: Team Nocoloco / Unsplash

What this is

Most ecommerce businesses are leaky. They spend money acquiring traffic but lose 97% of it before a purchase. They convert once but never build a relationship. This course seals those leaks, teaching you to build a full-funnel system where every stage feeds the next.

You work through it at your own pace, lesson by lesson, applying each exercise to your own situation. It does not promise sales, profit or a particular income; results depend on your products, your market, your budget and your execution.

What you will be able to do

  • Apply the core ideas of mapping your funnel to your own work
  • Apply the core ideas of qualified traffic to your own work
  • Apply the core ideas of consideration and trust to your own work
  • Apply the core ideas of purchase to your own work
  • Apply the core ideas of repeat purchase to your own work

The curriculum

Module 1

Mapping Your Funnel

  1. The Stages of an Ecommerce Funnel
  2. Finding the Leaks
  3. Choosing a Focus Stage
Module 2

Qualified Traffic

  1. Who You Want to Attract
  2. Choosing Channels
  3. Messages for Cold Audiences
Module 3

Consideration and Trust

  1. Product Pages That Answer Questions
  2. Email Capture
  3. Nurture Emails
Module 4

Purchase

  1. Cart and Checkout
  2. Abandoned Carts
  3. Offers Without Pressure
Module 5

Repeat Purchase

  1. Post-Purchase Experience
  2. Encouraging Second Orders
  3. Loyalty Basics
Module 6

Measuring the Funnel

  1. Key Metrics per Stage
  2. A Funnel Dashboard
  3. Testing Improvements
A yellow chair sitting on top of a blue floor
Photo: Jackson Sophat / Unsplash

This is for you if…

  • You run a store that gets visits but too few sales
  • You want each funnel stage to feed the next
  • You want to bring past buyers back, not only find new ones
  • You want to measure where the funnel leaks

What you get

  • 6 modules and 18 lessons, self-paced
  • A short practical exercise at the end of every lesson
  • A free preview lesson so you can check the format before you buy
  • Access in your CourseVu account after a one-time payment
  • A clear, ordered path from the fundamentals to applying the skill in your own work

Questions

Do I need any experience to start?

No particular experience is assumed. Everything is explained in plain language, and the exercises use your own work as the example.

How long does it take?

It is self-paced. There are 6 modules and 18 lessons, and you can move through them as quickly or slowly as suits you.

Can I see a lesson before I buy?

Yes. Use the "Read a free preview lesson" button to open a full lesson from the course before you enroll.

Does this promise income or business results?

No. It does not promise sales, profit or a particular income; results depend on your products, your market, your budget and your execution.

Does this include a certification or credential?

No. This is a practical skills course for your own learning. It does not award a certification, licence or professional credential.

Full-Funnel Ecommerce Strategy

$197 · one-time payment

Enroll now — $197

Educational content only. No income, revenue or earnings results are promised or implied. What you get out of this depends entirely on your own effort, circumstances and market. Earnings disclaimer.

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