Creative · Self-paced course
Storytelling for Marketing
Use proven story structures to make your marketing clearer and more memorable, from brand stories to case studies, emails and videos.
$350
One-time payment · Self-paced course · 6 modules · 18 lessons
Enroll now — $350Read a free preview lesson
What this is
People remember stories far more easily than lists of features. This course teaches practical storytelling for marketing: classic story structures, finding true stories inside your business, writing customer stories responsibly, and adapting stories for websites, emails, social posts, presentations and videos. You will learn to keep stories honest and specific rather than exaggerated. You finish with a brand story, a library of business stories and several finished marketing pieces built from them.
You work through it at your own pace, lesson by lesson, applying each exercise to your own situation. It does not promise followers, clients or sales; results depend on your practice, your audience and how consistently you apply the methods.
What you will be able to do
- Apply simple story structures to marketing messages
- Find genuine stories in your business, customers and team
- Write a clear, honest brand story
- Turn customer experiences into case stories with permission
- Adapt stories for web pages, emails, posts and talks
The curriculum
Why Stories Work
- Why People Remember Stories
- Stories and Honesty
- Where Stories Fit
Story Structures
- Situation, Problem, Resolution
- Before and After
- Short Story Formats
Finding Your Stories
- Your Founder Story
- Everyday Business Stories
- Product Stories
Customer Stories
- Asking for Customer Stories
- Interviewing Customers
- Writing Customer Stories
Stories Across Channels
- Stories on Web Pages
- Stories in Email and Social
- Stories in Video
Building a Story Library
- Collecting Stories
- Organising by Theme
- Using the Library
This is for you if…
- You want marketing that people remember
- You want to find stories inside your business
- You want a structure for stories in posts, pages and emails
- You want stories that stay honest
What you get
- 6 modules and 18 lessons, self-paced
- A short practical exercise at the end of every lesson
- A free preview lesson so you can check the format before you buy
- Access in your CourseVu account after a one-time payment
- A clear, ordered path from the fundamentals to applying the skill in your own work
Questions
Do I need any experience to start?
Marketers, founders, copywriters and creators who want their messaging to connect more strongly. No creative writing background is required.
How long does it take?
It is self-paced. There are 6 modules and 18 lessons, and you can move through them as quickly or slowly as suits you.
Can I see a lesson before I buy?
Yes. Use the "Read a free preview lesson" button to open a full lesson from the course before you enroll.
Does this promise income or business results?
No. It does not promise followers, clients or sales; results depend on your practice, your audience and how consistently you apply the methods.
Does this include a certification or credential?
No. This is a practical skills course for your own learning. It does not award a certification, licence or professional credential.
Educational content only. No income, revenue or earnings results are promised or implied. What you get out of this depends entirely on your own effort, circumstances and market. Earnings disclaimer.