Entrepreneurship · Self-paced course
Business Model Design
Design how your business creates, delivers and earns money.
$350
One-time payment · Self-paced course · 6 modules · 18 lessons
Enroll now — $350Read a free preview lesson
What this is
Design how your business creates, delivers and earns money. Learn to map a business model on one page, compare options and choose a model that fits your skills, budget and customers.
You work through it at your own pace, lesson by lesson, applying each exercise to your own situation. It does not promise that a business will succeed or earn a particular amount; results depend on your market, your decisions and your effort.
What you will be able to do
- Map any business on a one-page model canvas
- Choose between product, service, subscription and marketplace models
- Set prices and understand your unit economics
- Find your key costs, partners and revenue streams
- Stress-test your model and improve it
The curriculum
Business Model Basics
- What a Business Model Really Is
- Anatomy of the Business Model Canvas
- Business Model Design Thinking
Value Propositions
- Crafting a Compelling Value Proposition
- Jobs Pains and Gains Mapping
- Testing Value Proposition Fit
Customers and Channels
- Choosing Customer Segments Deliberately
- Designing Distribution Channels
- Customer Relationships in Your Model
Revenue and Pricing
- Comparing Revenue Model Options
- Pricing Strategy Fundamentals
- Recurring Revenue Model Design
Costs and Resources
- Mapping Your Cost Structure
- Key Resources and Activities
- Partnerships That Strengthen Models
Testing and Evolving Models
- Stress Testing Your Business Model
- Business Model Patterns to Borrow
- Evolving Your Model Over Time
This is for you if…
- You are designing a new business or rethinking an existing one
- You want to compare product, service, subscription and marketplace models
- You want pricing and unit costs worked out on paper
- You want a one-page model you can test and revise
What you get
- 6 modules and 18 lessons, self-paced
- A short practical exercise at the end of every lesson
- A free preview lesson so you can check the format before you buy
- Access in your CourseVu account after a one-time payment
- A clear, ordered path from the fundamentals to applying the skill in your own work
Questions
Do I need any experience to start?
No particular experience is assumed. Everything is explained in plain language, and the exercises use your own work as the example.
How long does it take?
It is self-paced. There are 6 modules and 18 lessons, and you can move through them as quickly or slowly as suits you.
Can I see a lesson before I buy?
Yes. Use the "Read a free preview lesson" button to open a full lesson from the course before you enroll.
Does this promise income or business results?
No. It does not promise that a business will succeed or earn a particular amount; results depend on your market, your decisions and your effort.
Does this include a certification or credential?
No. This is a practical skills course for your own learning. It does not award a certification, licence or professional credential.
Educational content only. No income, revenue or earnings results are promised or implied. What you get out of this depends entirely on your own effort, circumstances and market. Earnings disclaimer.