Entrepreneurship · Self-paced course
Competitive Research & Positioning
Research your competitors systematically and choose a clear market position that gives customers a real reason to pick you.
$350
One-time payment · Self-paced course · 6 modules · 18 lessons
Enroll now — $350Read a free preview lesson
What this is
Customers compare options, whether you research your competitors or not. This course gives founders a structured way to study the competitive landscape: identifying direct and indirect competitors, analyzing offers, pricing and messaging, mining reviews for unmet needs and mapping where the market is crowded or underserved. You then turn that research into a positioning statement and a short set of messages you can use across your site and sales conversations. You finish with a competitor map and a written positioning document.
You work through it at your own pace, lesson by lesson, applying each exercise to your own situation. It does not promise that a business will succeed or earn a particular amount; results depend on your market, your decisions and your effort.
What you will be able to do
- Identify direct, indirect and substitute competitors
- Compare offers, pricing and messaging in a structured grid
- Mine public reviews and forums for unmet customer needs
- Map the market to find underserved positions
- Write a clear positioning statement and supporting messages
The curriculum
Defining the Competitive Set
- Direct and Indirect Competitors
- The Status Quo
- Building a Research Sheet
Offer and Pricing Analysis
- Comparing Offers
- Comparing Prices
- Finding Gaps
Messaging Analysis
- Reading Websites and Ads
- Common Claims
- Tone and Style
Voice of the Customer
- Reading Reviews
- Customer Interviews
- Grouping What You Hear
Choosing a Position
- Choosing a Focus
- The Positioning Statement
- Testing With Customers
Positioning in Practice
- Updating Your Website
- Sales Conversations
- Reviewing Over Time
This is for you if…
- You are unsure how your business differs from competitors
- You want a structured way to research a market
- You want a positioning statement you can use
- You want to test messages with real customers
What you get
- 6 modules and 18 lessons, self-paced
- A short practical exercise at the end of every lesson
- A free preview lesson so you can check the format before you buy
- Access in your CourseVu account after a one-time payment
- A clear, ordered path from the fundamentals to applying the skill in your own work
Questions
Do I need any experience to start?
Founders, small business owners and early marketers launching a product or refreshing an existing one. No market research background is required.
How long does it take?
It is self-paced. There are 6 modules and 18 lessons, and you can move through them as quickly or slowly as suits you.
Can I see a lesson before I buy?
Yes. Use the "Read a free preview lesson" button to open a full lesson from the course before you enroll.
Does this promise income or business results?
No. It does not promise that a business will succeed or earn a particular amount; results depend on your market, your decisions and your effort.
Does this include a certification or credential?
No. This is a practical skills course for your own learning. It does not award a certification, licence or professional credential.
Educational content only. No income, revenue or earnings results are promised or implied. What you get out of this depends entirely on your own effort, circumstances and market. Earnings disclaimer.