E-Commerce · Self-paced course
Marketplace Advertising (Amazon PPC)
Plan, launch and manage Amazon Sponsored Products and related ad campaigns with a structured approach to keywords, bids and budgets.
$350
One-time payment · Self-paced course · 6 modules · 18 lessons
Enroll now — $350Read a free preview lesson
What this is
Advertising on Amazon can help products get discovered, but it is easy to spend money without learning anything. This course gives sellers a structured approach: understanding the ad types, building a campaign structure that keeps data clean, researching keywords, setting bids and budgets, and reading the search term and campaign reports. You will learn to harvest converting search terms, add negatives and make weekly adjustments based on your own margins. You finish with a campaign plan and a weekly optimization checklist.
You work through it at your own pace, lesson by lesson, applying each exercise to your own situation. It does not promise sales, profit or a particular income; results depend on your products, your market, your budget and your execution.
What you will be able to do
- Understand Sponsored Products, Sponsored Brands and Sponsored Display
- Calculate break-even and target advertising cost of sale from your margins
- Build a campaign structure that separates automatic, broad and exact targeting
- Research keywords and product targets for your listings
- Read search term reports and add winning terms and negatives
The curriculum
How Marketplace Ads Work
- Ad Types on Marketplaces
- How the Auction Works
- Key Terms
Margins and Targets
- Profit Before Ads
- Break-even ACoS
- Setting Target ACoS
Campaign Structure
- Campaign Types
- Organising Ad Groups
- Naming Conventions
Keywords and Targets
- Keyword Research
- Match Types
- Negative Keywords
Reading the Reports
- The Search Term Report
- Finding Waste
- Finding Winners
Ongoing Optimization
- Adjusting Bids
- Budgets and Pacing
- A Weekly Routine
This is for you if…
- You sell on Amazon and want to run ads with a plan
- You want campaign structures that are easy to manage
- You want to read search term reports and cut waste
- You want budgets and bids tied to your margins
What you get
- 6 modules and 18 lessons, self-paced
- A short practical exercise at the end of every lesson
- A free preview lesson so you can check the format before you buy
- Access in your CourseVu account after a one-time payment
- A clear, ordered path from the fundamentals to applying the skill in your own work
Questions
Do I need any experience to start?
Amazon sellers who are new to advertising or who run campaigns but feel unsure what to change. You should have at least one live listing; prior ad experience is not required.
How long does it take?
It is self-paced. There are 6 modules and 18 lessons, and you can move through them as quickly or slowly as suits you.
Can I see a lesson before I buy?
Yes. Use the "Read a free preview lesson" button to open a full lesson from the course before you enroll.
Does this promise income or business results?
No. It does not promise sales, profit or a particular income; results depend on your products, your market, your budget and your execution.
Does this include a certification or credential?
No. This is a practical skills course for your own learning. It does not award a certification, licence or professional credential.
Educational content only. No income, revenue or earnings results are promised or implied. What you get out of this depends entirely on your own effort, circumstances and market. Earnings disclaimer.