Social Commerce
Social Commerce and TikTok Shop
Sell directly inside TikTok, Instagram, and Pinterest where your buyers already spend hours a day. Build content-driven storefronts that convert scrollers into buyers without a single paid ad.
About This Course
Social commerce is the fastest-growing ecommerce channel. Buyers are discovering and purchasing products entirely within their feeds, without ever visiting a traditional store. This course teaches you how to build a social commerce presence from scratch, setting up TikTok Shop, creating shoppable content, working with creators, and scaling revenue through platform-native selling on TikTok, Instagram, and Pinterest.
What You Will Learn
Outcomes from This Course
- Set up and fully configure your TikTok Shop seller account and product catalog
- Create shoppable video content that drives clicks and conversions natively in the app
- Run TikTok LIVE shopping sessions and leverage the algorithm for organic reach
- Build an affiliate creator network through TikTok Shop’s affiliate marketplace
- Set up Instagram Shopping and Pinterest shoppable pins as complementary channels
- Read platform analytics and optimize content strategy based on what is converting
Course Curriculum
5 Modules – 21 Lessons
Module 1 – The Social Commerce Landscape3 lessons
How Social Commerce Works in 2026
Platform Comparison: TikTok vs Instagram vs Pinterest
What Products Sell Best on Social Commerce
Module 2 – TikTok Shop Setup5 lessons
Creating Your Seller Center Account
Product Listing and Catalog Optimization
Shipping, Fulfillment and Returns Setup
Shop Vouchers, Flash Sales and Promotions
Linking Your Shopify or WooCommerce Store
Module 3 – Content and Video Strategy5 lessons
Video Formats That Drive TikTok Shop Sales
Scripting and Hooks: First 3 Seconds Matter
LIVE Shopping: How to Run a Converting Livestream
Trend Riding vs Evergreen Content Strategy
Batching, Scheduling and Content Calendar
Module 4 – Affiliates and Creator Partnerships4 lessons
TikTok Shop Affiliate Marketplace Explained
Finding and Vetting Creators for Your Products
Setting Commission Rates and Sample Outreach
Managing Creator Relationships at Scale
Module 5 – Instagram, Pinterest and Multi-Platform4 lessons
Instagram Shopping Setup and Shoppable Posts
Pinterest Product Pins and Shoppable Catalogs
Cross-Platform Content Repurposing System
Analytics and Scaling Your Social Commerce Revenue
$497
$997
50% OFF
Enroll Now – $497Pay in 3 – $166/mo
- 5.5 hours of on-demand video
- TikTok Shop setup walkthrough
- Content templates and scripts
- Lifetime access and updates
- Certificate of completion
30-Day Money-Back Guarantee