Marketing · Self-paced course

Content Marketing Strategy

Build a content plan that attracts the right customers and turns readers into buyers.

$350

One-time payment · Self-paced course · 6 modules · 18 lessons

Enroll now — $350Read a free preview lesson
Content Marketing Strategy — CourseVu course cover
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Photo: Campaign Creators / Unsplash

What this is

Build a content plan that attracts the right customers and turns readers into buyers. Learn to choose topics, formats and channels, and to measure what works.

You work through it at your own pace, lesson by lesson, applying each exercise to your own situation. It does not promise traffic, leads or revenue; results depend on your market, your offer, your budget and how consistently you apply the work.

What you will be able to do

  • Define your audience and the questions they ask
  • Plan a content calendar you can keep up
  • Write and structure posts, guides and videos that convert
  • Repurpose one idea into many formats
  • Measure results and improve

The curriculum

Module 1

Content Marketing Foundations

  1. What Content Marketing Really Does
  2. Setting Content Goals That Matter
  3. Auditing Your Existing Content
Module 2

Audience and Positioning

  1. Defining Your Content Audience
  2. Mapping the Content Buyer Journey
  3. Finding Your Content Angle
Module 3

Planning Your Content Engine

  1. Choosing Core Content Pillars
  2. Building a Content Calendar
  3. Balancing Evergreen and Timely Content
Module 4

Creating Content That Works

  1. Writing Headlines Readers Click
  2. Structuring Long-Form Articles
  3. Repurposing One Idea Many Ways
Module 5

Distribution and Promotion

  1. Promoting Content Beyond Publishing
  2. Using Owned Channels for Reach
  3. Partnering With Other Creators
Module 6

Measuring Content Performance

  1. Content Metrics Worth Tracking
  2. Reviewing Content Quarterly
  3. Scaling What Already Works
A sign that says social media marketing next to a keyboard
Photo: Walls.io / Unsplash

This is for you if…

  • You want content that attracts the right customers
  • You need a content calendar you can keep up
  • You want to repurpose one idea into several formats
  • You want to measure which content is working

What you get

  • 6 modules and 18 lessons, self-paced
  • A short practical exercise at the end of every lesson
  • A free preview lesson so you can check the format before you buy
  • Access in your CourseVu account after a one-time payment
  • A clear, ordered path from the fundamentals to applying the skill in your own work

Questions

Do I need any experience to start?

No particular experience is assumed. Everything is explained in plain language, and the exercises use your own work as the example.

How long does it take?

It is self-paced. There are 6 modules and 18 lessons, and you can move through them as quickly or slowly as suits you.

Can I see a lesson before I buy?

Yes. Use the "Read a free preview lesson" button to open a full lesson from the course before you enroll.

Does this promise income or business results?

No. It does not promise traffic, leads or revenue; results depend on your market, your offer, your budget and how consistently you apply the work.

Does this include a certification or credential?

No. This is a practical skills course for your own learning. It does not award a certification, licence or professional credential.

Content Marketing Strategy

$350 · one-time payment

Enroll now — $350

Educational content only. No income, revenue or earnings results are promised or implied. What you get out of this depends entirely on your own effort, circumstances and market. Earnings disclaimer.

Editorial & AI Disclosure