E-Commerce · Self-paced course
The Complete Digital Marketing & Ecommerce Playbook
Run an online store like an operator: know your numbers, pick the right channels and work a 90-day growth plan.
$350
One-time payment · Self-paced course · 7 modules · 14 lessons
Enroll now — $350Read a free preview lesson
What this is
This playbook teaches you to run the marketing side of an online store the way an operator does: start from the numbers, choose channels deliberately, fix conversion before buying more traffic, and manage everything through a written 90-day plan with a weekly review rhythm. It is platform-neutral and works whether you sell on Shopify, WooCommerce or another cart.
You work through it at your own pace, lesson by lesson, applying each exercise to your own situation. It does not promise sales, profit or a particular income; results depend on your products, your market, your budget and your execution.
What you will be able to do
- Calculate contribution margin, break-even ROAS and customer acquisition cost limits for your own products
- Build an offer architecture: hero products, bundles, entry offers and a pricing ladder
- Score and choose acquisition channels with a simple weighted matrix
- Audit product and collection pages and prioritise conversion fixes
- Plan retention: post-purchase flows, replenishment timing and cohort tracking
The curriculum
Ecommerce Unit Economics
- Contribution Margin Per Order
- Break-Even ROAS and Acquisition Limits
Positioning and Offer Architecture
- Writing a Positioning Statement That Sells
- Hero Products, Bundles and Pricing Ladders
Choosing Acquisition Channels
- The Channel Scoring Matrix
- Building a Simple Channel Plan
Conversion and Merchandising
- Product Page Anatomy
- Collections, Navigation and Promotions
Retention and Lifetime Value
- Post-Purchase Experience
- Cohorts and Repeat Purchase
Measurement and Attribution
- The KPI Tree
- Tracking and Attribution Without Fooling Yourself
The 90-Day Growth Operating Plan
- Writing the 90-Day Plan
- The Weekly Operating Rhythm and Experiment Backlog
This is for you if…
- You run or are about to launch an online store
- You want one plan that covers every main marketing channel
- You want to understand how channels work together
- You want to measure what each channel contributes
What you get
- 7 modules and 14 lessons, self-paced
- A short practical exercise at the end of every lesson
- A free preview lesson so you can check the format before you buy
- Access in your CourseVu account after a one-time payment
- A clear, ordered path from the fundamentals to applying the skill in your own work
Questions
Do I need any experience to start?
Store owners and marketers who already have (or are about to launch) a store and want one coherent system for deciding where to spend time and money, instead of reacting to whatever tactic is popular this month.
How long does it take?
It is self-paced. There are 7 modules and 14 lessons, and you can move through them as quickly or slowly as suits you.
Can I see a lesson before I buy?
Yes. Use the "Read a free preview lesson" button to open a full lesson from the course before you enroll.
Does this promise income or business results?
No. It does not promise sales, profit or a particular income; results depend on your products, your market, your budget and your execution.
Does this include a certification or credential?
No. This is a practical skills course for your own learning. It does not award a certification, licence or professional credential.
Educational content only. No income, revenue or earnings results are promised or implied. What you get out of this depends entirely on your own effort, circumstances and market. Earnings disclaimer.