Entrepreneurship · Self-paced course
Pricing & Profit Fundamentals
Set reasoned first prices using cost, value, and competitor research, then test, package, and check that your prices support profit.
$350
One-time payment · Self-paced course · 6 modules · 18 lessons
Enroll now — $350Read a free preview lesson
What this is
Pricing is one of the most important decisions in a new business, yet many owners guess, copy a competitor, or pick whatever feels safe. This course gives you a practical, beginner-friendly way to decide. In clear written lessons, you will learn how to understand your true costs, see value through your customers' eyes, compare cost-plus, value-based, and competitive pricing, and set a sensible first price. You will then test willingness to pay, design packages and tiers, and run a simple profit check. Outcomes depend on your market and effort, but you will come away with a reasoned pricing plan of your own.
You work through it at your own pace, lesson by lesson, applying each exercise to your own situation. It does not promise that a business will succeed or earn a particular amount; results depend on your market, your decisions and your effort.
What you will be able to do
- Calculate your full cost per unit, including variable costs, fixed costs, and your time.
- Describe the value your offer creates from your customer's perspective and alternatives.
- Compare cost-plus, value-based, and competitive pricing and know when each fits.
- Set a price floor, estimate a ceiling, and choose a reasoned starting price.
- Test willingness to pay with structured customer conversations and small price experiments.
The curriculum
Pricing Foundations
- Why Your Price Deserves Careful Thought
- Knowing What Your Offer Really Costs
- Seeing Value Through Your Customer’s Eyes
Core Pricing Models
- Cost-Plus Pricing
- Value-Based Pricing
- Competitive Pricing and Positioning
Setting Your First Prices
- Finding Your Price Floor and Ceiling
- How Customers Perceive Price Points
- Presenting and Defending Your Price
Testing Willingness to Pay
- Asking Customers About Price
- Running Simple Price Experiments
- Interpreting Results and Adjusting Prices
Packaging and Tiers
- Designing Packages Around Customer Needs
- Building Good-Better-Best Tiers
- Add-Ons, Bundles, and Discount Discipline
Profit Check and Pricing Plan
- Running a Simple Profit Check
- Finding and Fixing Profit Leaks
- Your Pricing Plan and Check-In Rhythm
This is for you if…
- You are setting prices for a new product or service
- You want to understand costs, margin and profit
- You want a pricing method you can explain
- You want to review prices as the business changes
What you get
- 6 modules and 18 lessons, self-paced
- A short practical exercise at the end of every lesson
- A free preview lesson so you can check the format before you buy
- Access in your CourseVu account after a one-time payment
- A clear, ordered path from the fundamentals to applying the skill in your own work
Questions
Do I need any experience to start?
This course is for new and aspiring business owners, freelancers, makers, and service providers who are setting prices for the first time or suspect their current prices are guesswork. It suits anyone who wants practical methods without heavy finance; a separate Finance course, Pricing for Profit Margins, goes deeper into the numbers.
How long does it take?
It is self-paced. There are 6 modules and 18 lessons, and you can move through them as quickly or slowly as suits you.
Can I see a lesson before I buy?
Yes. Use the "Read a free preview lesson" button to open a full lesson from the course before you enroll.
Does this promise income or business results?
No. It does not promise that a business will succeed or earn a particular amount; results depend on your market, your decisions and your effort.
Does this include a certification or credential?
No. This is a practical skills course for your own learning. It does not award a certification, licence or professional credential.
Educational content only. No income, revenue or earnings results are promised or implied. What you get out of this depends entirely on your own effort, circumstances and market. Earnings disclaimer.