Marketing · Self-paced course
Conversion Rate Optimization
Analyze your funnel, research visitor behavior, write strong hypotheses, and run careful A/B tests that improve how your site converts.
$350
One-time payment · Self-paced course · 6 modules · 18 lessons
Enroll now — $350Read a free preview lesson
What this is
Most websites lose visitors at predictable points, yet many teams change pages based on hunches and hope. This course gives you a structured way to find where and why people drop off, using analytics, heatmaps, recordings, and surveys. You will learn to turn what you observe into clear hypotheses, rank ideas with simple prioritization frameworks, and run A/B tests with a healthy respect for sample size and statistics. Every lesson is practical and written for people who need to make decisions, not just read charts. How much your own conversion rate changes will depend on your traffic, your offer, and the effort you put into the process.
You work through it at your own pace, lesson by lesson, applying each exercise to your own situation. It does not promise traffic, leads or revenue; results depend on your market, your offer, your budget and how consistently you apply the work.
What you will be able to do
- Define primary and micro-conversions and calculate an accurate baseline conversion rate for your site
- Map a conversion funnel and pinpoint the steps where the most visitors drop off
- Use heatmaps, session recordings, and on-site surveys to uncover reasons behind visitor behavior
- Write specific, testable hypotheses that connect an observed problem to a proposed change
- Rank test ideas using PIE and ICE frameworks to focus on the highest-value opportunities
The curriculum
CRO Foundations
- What Conversion Rate Optimization Really Is
- Defining Conversions and Micro-Conversions
- Calculating Baselines and Opportunity
Funnel Analysis
- Mapping Your Conversion Funnel
- Finding Drop-Off Points in Analytics
- Segmenting Funnel Data
Qualitative Research Methods
- Reading Heatmaps and Scroll Maps
- Session Recordings and Usability Checks
- Designing Surveys That Get Useful Answers
Hypotheses and Prioritization
- Turning Insights Into Testable Hypotheses
- Prioritizing With PIE and ICE
- Building and Managing a Testing Roadmap
A/B Testing Fundamentals
- How an A/B Test Works
- Sample Size, Power, and Test Duration
- Reading Results Without Fooling Yourself
Applying CRO in Practice
- Running Your First Full CRO Cycle
- Documenting Learnings and Sharing Results
- Building a Sustainable Optimization Habit
This is for you if…
- You have traffic but want more of it to convert
- You want to find where visitors drop off
- You want to run structured tests
- You want to prioritise changes by evidence
What you get
- 6 modules and 18 lessons, self-paced
- A short practical exercise at the end of every lesson
- A free preview lesson so you can check the format before you buy
- Access in your CourseVu account after a one-time payment
- A clear, ordered path from the fundamentals to applying the skill in your own work
Questions
Do I need any experience to start?
This course is for marketers, founders, ecommerce managers, and web designers who own a website or landing page and want a disciplined way to improve it. You should be comfortable navigating a basic analytics tool. No statistics background or coding skill is required, though access to your own site's data will help you practice.
How long does it take?
It is self-paced. There are 6 modules and 18 lessons, and you can move through them as quickly or slowly as suits you.
Can I see a lesson before I buy?
Yes. Use the "Read a free preview lesson" button to open a full lesson from the course before you enroll.
Does this promise income or business results?
No. It does not promise traffic, leads or revenue; results depend on your market, your offer, your budget and how consistently you apply the work.
Does this include a certification or credential?
No. This is a practical skills course for your own learning. It does not award a certification, licence or professional credential.
Educational content only. No income, revenue or earnings results are promised or implied. What you get out of this depends entirely on your own effort, circumstances and market. Earnings disclaimer.