Marketing · Self-paced course
Local Marketing & Google Business
Set up and maintain a strong Google Business Profile, build local SEO and citations, gather genuine reviews, and plan local ads.
$350
One-time payment · Self-paced course · 6 modules · 18 lessons
Enroll now — $350Read a free preview lesson
What this is
When nearby customers search for what you offer, your Google Business Profile, website, and reputation shape whether they choose you. This course shows you how to set up and maintain a complete profile, strengthen your website for local search, build consistent citations, gather genuine reviews the honest way, form local partnerships, and understand local advertising options. Each lesson includes a realistic example and an action step to apply right away. You will finish with a practical routine for keeping your local presence accurate and active. Visibility depends on your market, competition, and consistency, but you will know what to work on and why.
You work through it at your own pace, lesson by lesson, applying each exercise to your own situation. It does not promise traffic, leads or revenue; results depend on your market, your offer, your budget and how consistently you apply the work.
What you will be able to do
- Explain how relevance, distance, and prominence shape which businesses appear in local results.
- Claim, verify, and fully configure a Google Business Profile with accurate categories and services.
- Maintain your profile with posts, photos, special schedules, answered questions, and regular performance checks.
- Strengthen your website with local page titles, consistent contact details, and useful location pages.
- Build and clean up citations using a single master business record.
The curriculum
Local Marketing Foundations
- How Local Search Works
- Defining Your Service Area and Local Customer
- Auditing Your Current Local Presence
Google Business Profile Setup
- Claiming and Verifying Your Profile
- Choosing Categories, Services, and Attributes
- Writing Your Description and Adding Photos
Profile Upkeep and Engagement
- Posts, Updates, and Seasonal Changes
- Questions, Messages, and Profile Accuracy
- Reading Profile Performance Data
Local SEO and Citations
- On-Site Local SEO Basics
- Building Consistent Citations
- Location Pages and Local Content
Reviews and Local Partnerships
- Asking for Reviews the Right Way
- Responding to Reviews, Including Negative Ones
- Building Local Partnerships
Local Ads and Ongoing Routine
- Local Ads Overview
- Measuring Local Marketing
- Building Your Ongoing Local Marketing Routine
This is for you if…
- Your business serves customers in a local area
- You want your Google Business Profile set up properly
- You want to earn and respond to customer feedback well
- You want local search visibility
What you get
- 6 modules and 18 lessons, self-paced
- A short practical exercise at the end of every lesson
- A free preview lesson so you can check the format before you buy
- Access in your CourseVu account after a one-time payment
- A clear, ordered path from the fundamentals to applying the skill in your own work
Questions
Do I need any experience to start?
This course is for owners and marketers of businesses that serve customers in a specific area, such as shops, restaurants, clinics, trades, and home services. It suits anyone who has never set up a Google Business Profile, or who has one that has been neglected and wants a clear, honest plan to improve it.
How long does it take?
It is self-paced. There are 6 modules and 18 lessons, and you can move through them as quickly or slowly as suits you.
Can I see a lesson before I buy?
Yes. Use the "Read a free preview lesson" button to open a full lesson from the course before you enroll.
Does this promise income or business results?
No. It does not promise traffic, leads or revenue; results depend on your market, your offer, your budget and how consistently you apply the work.
Does this include a certification or credential?
No. This is a practical skills course for your own learning. It does not award a certification, licence or professional credential.
Educational content only. No income, revenue or earnings results are promised or implied. What you get out of this depends entirely on your own effort, circumstances and market. Earnings disclaimer.