E-Commerce · Self-paced course
Conversion Optimization for Stores
Find where shoppers drop off in your store and improve product pages, cart and checkout through research and careful testing.
$350
One-time payment · Self-paced course · 6 modules · 18 lessons
Enroll now — $350Read a free preview lesson
What this is
Traffic is expensive, so small improvements in how many visitors buy can matter a great deal. This course is a store-specific approach to conversion work. You will set up the analytics you need, map the shopping funnel, gather evidence from session recordings and customer feedback, and then improve the parts of the store with the biggest leaks: product pages, navigation, cart, checkout and post-purchase pages. You will learn to prioritize ideas and run tests carefully. You finish with a prioritized improvement backlog for your own store.
You work through it at your own pace, lesson by lesson, applying each exercise to your own situation. It does not promise sales, profit or a particular income; results depend on your products, your market, your budget and your execution.
What you will be able to do
- Set up funnel tracking from product view to purchase
- Find drop-off points using analytics, recordings and surveys
- Improve product pages with clearer images, copy, pricing and trust information
- Simplify navigation, search and collection pages
- Reduce cart and checkout friction
The curriculum
Measuring the Funnel
- Your Store Funnel
- Setting Up Tracking
- Benchmarks to Use Carefully
Research Before Changes
- Watching Real Behaviour
- Asking Customers
- Writing Hypotheses
Product Page Improvements
- Images and Video
- Descriptions and Details
- Trust Information
Navigation and Discovery
- Menus and Categories
- Search and Filters
- Collection Pages
Cart and Checkout
- Cart Page Basics
- Simplifying Checkout
- Payment Options
Prioritizing and Testing
- Prioritising Ideas
- Running Tests
- Learning From Results
This is for you if…
- Your store gets visits but too few orders
- You want to find where shoppers drop off
- You want to improve product pages and checkout
- You want to test changes rather than guess
What you get
- 6 modules and 18 lessons, self-paced
- A short practical exercise at the end of every lesson
- A free preview lesson so you can check the format before you buy
- Access in your CourseVu account after a one-time payment
- A clear, ordered path from the fundamentals to applying the skill in your own work
Questions
Do I need any experience to start?
Store owners and ecommerce marketers on Shopify, WooCommerce or similar platforms who already have some traffic. You do not need coding skills, though some changes may require a theme editor or developer.
How long does it take?
It is self-paced. There are 6 modules and 18 lessons, and you can move through them as quickly or slowly as suits you.
Can I see a lesson before I buy?
Yes. Use the "Read a free preview lesson" button to open a full lesson from the course before you enroll.
Does this promise income or business results?
No. It does not promise sales, profit or a particular income; results depend on your products, your market, your budget and your execution.
Does this include a certification or credential?
No. This is a practical skills course for your own learning. It does not award a certification, licence or professional credential.
Educational content only. No income, revenue or earnings results are promised or implied. What you get out of this depends entirely on your own effort, circumstances and market. Earnings disclaimer.