E-Commerce · Self-paced course
International & Cross-Border Selling
Expand your store to customers in other countries with a clear plan for markets, pricing, shipping, duties, payments and localization.
$350
One-time payment · Self-paced course · 6 modules · 18 lessons
Enroll now — $350Read a free preview lesson
What this is
Selling internationally can open up new customers, but it also introduces currency, shipping, customs, tax and language questions. This course gives you a step-by-step approach. You will choose target markets using your own data, set local pricing, compare shipping and fulfillment options, understand duties and how to present them to customers, and localize your store and support. You finish with a market entry plan for one or two new countries.
You work through it at your own pace, lesson by lesson, applying each exercise to your own situation. It does not promise sales, profit or a particular income; results depend on your products, your market, your budget and your execution.
What you will be able to do
- Pick target countries using traffic, demand and logistics data
- Set international pricing and decide how to handle currency
- Compare international shipping, fulfillment and returns options
- Understand duties, import taxes and delivered-duty-paid versus unpaid
- Localize product pages, checkout and customer support
The curriculum
Choosing Markets
- Signals of International Demand
- Comparing Markets
- Starting Small
Pricing and Currency
- Landed Cost per Market
- Local Prices and Currency
- Payment Methods Abroad
Shipping and Fulfillment
- Shipping Options
- Delivery Times and Tracking
- International Returns
Duties, Taxes and Compliance
- Duties in General Terms
- Taxes at Checkout
- Restricted Products and Labelling
Localization
- Translating Product Pages
- Sizes, Units and Conventions
- Local Customer Service
Testing a New Market
- Planning the Test
- Running the Test
- Deciding Next Steps
This is for you if…
- You want to sell to customers in other countries
- You need to understand shipping, duties and taxes in general terms
- You want local currencies, payments and policies set up
- You want to choose which markets to try first
What you get
- 6 modules and 18 lessons, self-paced
- A short practical exercise at the end of every lesson
- A free preview lesson so you can check the format before you buy
- Access in your CourseVu account after a one-time payment
- A clear, ordered path from the fundamentals to applying the skill in your own work
Questions
Do I need any experience to start?
Online store owners who already sell domestically and want to test international demand, including those receiving occasional overseas orders. Experience with your own store's shipping settings is helpful.
How long does it take?
It is self-paced. There are 6 modules and 18 lessons, and you can move through them as quickly or slowly as suits you.
Can I see a lesson before I buy?
Yes. Use the "Read a free preview lesson" button to open a full lesson from the course before you enroll.
Does this promise income or business results?
No. It does not promise sales, profit or a particular income; results depend on your products, your market, your budget and your execution.
Does this include a certification or credential?
No. This is a practical skills course for your own learning. It does not award a certification, licence or professional credential.
Educational content only. No income, revenue or earnings results are promised or implied. What you get out of this depends entirely on your own effort, circumstances and market. Earnings disclaimer.