Creative · Self-paced course

Brand Identity Design

Create a brand that looks and feels consistent.

$350

One-time payment · Self-paced course · 6 modules · 18 lessons

Enroll now — $350Read a free preview lesson
Brand Identity Design — CourseVu course cover
Yellow and white labeled can
Photo: Brands&People / Unsplash

What this is

Create a brand that looks and feels consistent. Learn to define your brand, choose colors and type, design a logo system and build simple brand guidelines.

You work through it at your own pace, lesson by lesson, applying each exercise to your own situation. It does not promise followers, clients or sales; results depend on your practice, your audience and how consistently you apply the methods.

What you will be able to do

  • Define brand purpose, personality and audience
  • Choose color palettes and typography
  • Design a flexible logo system
  • Build a one-page brand guide
  • Apply your brand across web, social and print

The curriculum

Module 1

Brand Strategy Foundations

  1. Understanding Brand Identity Beyond the Logo
  2. Defining Brand Values and Personality
  3. Audience Research for Brand Designers
Module 2

Logo Design Principles

  1. Logo Types and When to Use Them
  2. Sketching and Iterating Logo Concepts
  3. Refining a Logo for Versatility
Module 3

Color and Typography Systems

  1. Building a Brand Color Palette
  2. Choosing Brand Typefaces That Pair Well
  3. Creating Type Hierarchy for Brand Materials
Module 4

Visual Language and Assets

  1. Designing Brand Patterns and Graphic Elements
  2. Photography and Imagery Direction for Brands
  3. Iconography That Matches Brand Personality
Module 5

Brand Guidelines

  1. Structuring a Brand Style Guide
  2. Documenting Logo Usage Rules
  3. Writing Voice and Tone Guidelines
Module 6

Applying and Presenting Brand Work

  1. Rolling a Brand Identity Across Touchpoints
  2. Presenting Brand Concepts to Stakeholders
  3. Evolving and Refreshing an Existing Brand
Orange card with "one" logo surrounded by other cards
Photo: Rochelle Lee / Unsplash

This is for you if…

  • You want your business to look and feel consistent
  • You need a colour palette, type choices and a logo system
  • You want a one-page brand guide
  • You want your brand applied across web, social and print

What you get

  • 6 modules and 18 lessons, self-paced
  • A short practical exercise at the end of every lesson
  • A free preview lesson so you can check the format before you buy
  • Access in your CourseVu account after a one-time payment
  • A clear, ordered path from the fundamentals to applying the skill in your own work

Questions

Do I need any experience to start?

No particular experience is assumed. Everything is explained in plain language, and the exercises use your own work as the example.

How long does it take?

It is self-paced. There are 6 modules and 18 lessons, and you can move through them as quickly or slowly as suits you.

Can I see a lesson before I buy?

Yes. Use the "Read a free preview lesson" button to open a full lesson from the course before you enroll.

Does this promise income or business results?

No. It does not promise followers, clients or sales; results depend on your practice, your audience and how consistently you apply the methods.

Does this include a certification or credential?

No. This is a practical skills course for your own learning. It does not award a certification, licence or professional credential.

Brand Identity Design

$350 · one-time payment

Enroll now — $350

Educational content only. No income, revenue or earnings results are promised or implied. What you get out of this depends entirely on your own effort, circumstances and market. Earnings disclaimer.

Editorial & AI Disclosure