Marketing · Self-paced course
Podcast Marketing
Use podcasting, your own show and other people's, to build trust, reach new audiences, and grow your business.
$350
One-time payment · Self-paced course · 6 modules · 18 lessons
Enroll now — $350Read a free preview lesson
What this is
A listener who spends a full commute with your voice knows you better than a follower who watched a hundred of your posts. That depth is why podcasting works as a marketing channel even for small businesses. This course covers both paths: launching a show that serves your marketing goals, and guesting on other people's shows to borrow their audiences. You will learn how to position a show, pitch hosts, promote and repurpose every episode, and measure whether any of it is actually reaching the right people.
You work through it at your own pace, lesson by lesson, applying each exercise to your own situation. It does not promise traffic, leads or revenue; results depend on your market, your offer, your budget and how consistently you apply the work.
What you will be able to do
- Decide whether hosting, guesting, or sponsoring fits your marketing goals
- Position a branded show concept that stands apart in your niche
- Research and pitch guest appearances on relevant podcasts
- Promote every episode across the channels you already have
- Repurpose episodes into written, audio, and video content
The curriculum
Podcasts as a Marketing Channel
- Why Podcasts Build Unusual Trust
- Host, Guest, or Sponsor: Picking Your Role
- Defining the Audience Your Show Will Serve
Launching a Branded Show
- Positioning a Show Concept That Stands Out
- Choosing a Format That Serves Marketing Goals
- Planning Your Launch and First Episodes
Guesting on Other Shows
- Researching and Shortlisting the Right Shows
- Writing a Guest Pitch Hosts Actually Accept
- Delivering a Guest Appearance That Converts
Promotion and Growth
- Promoting Every Episode Across Your Channels
- Titles, Notes, and Podcast SEO
- Growing Through Cross-Promotion and Partnerships
Repurposing for Reach
- Turning Episodes into Written Content
- Clipping Moments for Short-Form Video
- Building a Weekly Repurposing Workflow
Measuring and Refining
- Podcast Metrics That Actually Matter
- Tracking Listeners into Leads and Customers
- Running a Quarterly Podcast Audit
This is for you if…
- You want to reach buyers through podcasts
- You are considering guesting or launching a show
- You want a clear pitch and episode plan
- You want to measure the impact of audio
What you get
- 6 modules and 18 lessons, self-paced
- A short practical exercise at the end of every lesson
- A free preview lesson so you can check the format before you buy
- Access in your CourseVu account after a one-time payment
- A clear, ordered path from the fundamentals to applying the skill in your own work
Questions
Do I need any experience to start?
Business owners, marketers, and founders who want to reach buyers through podcasts, whether by launching a branded show, appearing as a guest on established ones, or testing the channel through sponsorship. No prior audio experience assumed.
How long does it take?
It is self-paced. There are 6 modules and 18 lessons, and you can move through them as quickly or slowly as suits you.
Can I see a lesson before I buy?
Yes. Use the "Read a free preview lesson" button to open a full lesson from the course before you enroll.
Does this promise income or business results?
No. It does not promise traffic, leads or revenue; results depend on your market, your offer, your budget and how consistently you apply the work.
Does this include a certification or credential?
No. This is a practical skills course for your own learning. It does not award a certification, licence or professional credential.
Educational content only. No income, revenue or earnings results are promised or implied. What you get out of this depends entirely on your own effort, circumstances and market. Earnings disclaimer.