Marketing · Self-paced course

Public Relations for Small Business

Find newsworthy angles, build press materials, pitch the right journalists, handle interviews and criticism, and run a steady PR plan for your business.

$350

One-time payment · Self-paced course · 6 modules · 18 lessons

Enroll now — $350Read a free preview lesson
Public Relations for Small Business — CourseVu course cover
A microphone that is sitting on a stand
Photo: Bogomil Mihaylov / Unsplash

What this is

Press coverage and community goodwill can help a small business become known and respected, but most owners are never shown how public relations actually works. This course walks you through the practical side of PR, step by step. You will learn how editors judge what counts as news, how to turn everyday business activity into stories, and how to write press releases, media kits, and pitches that respect a reporter's time. You will also prepare for interviews, build local relationships, respond calmly to criticism, and measure results honestly. Every lesson ends with a concrete action you can apply to your own business right away.

You work through it at your own pace, lesson by lesson, applying each exercise to your own situation. It does not promise traffic, leads or revenue; results depend on your market, your offer, your budget and how consistently you apply the work.

What you will be able to do

  • Explain how earned, owned, shared, and paid media support each other
  • Identify newsworthy angles in your business using common news values
  • Write a clear press release, fact sheet, and short and long bios
  • Build a tiered media list of journalists who cover your topics
  • Write tailored pitch emails and follow up without damaging relationships

The curriculum

Module 1

PR Foundations for Small Business

  1. What PR Can and Cannot Do for Your Business
  2. Earned, Owned, Shared, and Paid Media
  3. Setting PR Goals You Can Track
Module 2

Finding Newsworthy Angles

  1. The News Values Editors Look For
  2. Turning Everyday Business Events Into Stories
  3. Using Data, Trends, and Calendar Hooks
Module 3

Creating Press Materials

  1. Writing a Press Release That Gets Read
  2. Assembling a Media Kit
  3. Fact Sheets, Bios, and Visual Assets
Module 4

Media Lists and Pitching

  1. Building a Targeted Media List
  2. Writing Pitch Emails Journalists Open
  3. Following Up Without Burning Bridges
Module 5

Interviews and Community PR

  1. Preparing Key Messages for Interviews
  2. Handling Print, Audio, and Video Interviews
  3. Community PR: Events, Partnerships, and Local Presence
Module 6

Reputation, Measurement, and Planning

  1. Responding to Negative Press and Criticism
  2. Measuring PR Results Honestly
  3. Building Your Twelve Month PR Calendar
White ceramic mug on white table
Photo: Amr Serag / Unsplash

This is for you if…

  • You want press and media coverage for your business
  • You want story angles journalists can use
  • You want a press kit and pitch emails
  • You want to build media relationships over time

What you get

  • 6 modules and 18 lessons, self-paced
  • A short practical exercise at the end of every lesson
  • A free preview lesson so you can check the format before you buy
  • Access in your CourseVu account after a one-time payment
  • A clear, ordered path from the fundamentals to applying the skill in your own work

Questions

Do I need any experience to start?

This course is for small business owners, solo founders, and team members who handle marketing and want to win attention from local media, niche publications, podcasts, and their community. No PR background is needed. It suits anyone with a real business, project, or nonprofit who is willing to do the writing and outreach themselves.

How long does it take?

It is self-paced. There are 6 modules and 18 lessons, and you can move through them as quickly or slowly as suits you.

Can I see a lesson before I buy?

Yes. Use the "Read a free preview lesson" button to open a full lesson from the course before you enroll.

Does this promise income or business results?

No. It does not promise traffic, leads or revenue; results depend on your market, your offer, your budget and how consistently you apply the work.

Does this include a certification or credential?

No. This is a practical skills course for your own learning. It does not award a certification, licence or professional credential.

Public Relations for Small Business

$350 · one-time payment

Enroll now — $350

Educational content only. No income, revenue or earnings results are promised or implied. What you get out of this depends entirely on your own effort, circumstances and market. Earnings disclaimer.

Editorial & AI Disclosure