Marketing · Self-paced course
Ecommerce SEO for Shopify & WooCommerce
Search engine optimisation built for online stores: catalog keyword mapping, collection and product pages, and platform-specific technical fixes.
$350
One-time payment · Self-paced course · 7 modules · 14 lessons
Enroll now — $350Read a free preview lesson
What this is
Store SEO is different from blog or local SEO. You are dealing with hundreds of product and category pages, variants, filters, out-of-stock items and platform-generated duplicate URLs. This course teaches search engine optimisation specifically for stores on Shopify and WooCommerce: mapping keywords to the right page types, structuring collections and categories, writing product pages that rank and convert, fixing the technical issues each platform creates, using AI tools responsibly in content workflows, and reporting progress with Search Console and analytics.
You work through it at your own pace, lesson by lesson, applying each exercise to your own situation. It does not promise traffic, leads or revenue; results depend on your market, your offer, your budget and how consistently you apply the work.
What you will be able to do
- Match search intent to the right store page type
- Build a keyword-to-URL map for a whole catalogue
- Structure collections and categories and handle faceted navigation
- Write product pages with unique copy, useful images and structured data
- Fix common technical issues on Shopify and on WooCommerce
The curriculum
How Search Works for Online Stores
- Search Intent and Store Page Types
- How Store Pages Get Crawled and Indexed
Keyword Research for Catalogues
- Finding Category, Product and Long-Tail Keywords
- Building the Keyword-to-URL Map
Site Architecture: Collections and Categories
- Structuring Collections on Shopify and Categories on WooCommerce
- Filters, Faceted Navigation and Pagination
Product Page SEO
- Titles, Descriptions and Unique Product Copy
- Images, Structured Data and Out-of-Stock Products
Technical SEO for Shopify and WooCommerce
- Shopify Technical Checklist
- WooCommerce Technical Checklist
Content and AI-Assisted Workflows
- Buying Guides and Supporting Content
- Using AI Tools Responsibly
Measurement and SEO Reporting
- Search Console for Store Owners
- Monthly SEO Reporting and Prioritisation
This is for you if…
- You manage a Shopify or WooCommerce store
- You want product and category pages that rank
- You want technical SEO issues found and fixed
- You want to track organic traffic and sales
What you get
- 7 modules and 14 lessons, self-paced
- A short practical exercise at the end of every lesson
- A free preview lesson so you can check the format before you buy
- Access in your CourseVu account after a one-time payment
- A clear, ordered path from the fundamentals to applying the skill in your own work
Questions
Do I need any experience to start?
Store owners, ecommerce marketers and freelancers who manage Shopify or WooCommerce stores and want organic search to become a dependable channel.
How long does it take?
It is self-paced. There are 7 modules and 14 lessons, and you can move through them as quickly or slowly as suits you.
Can I see a lesson before I buy?
Yes. Use the "Read a free preview lesson" button to open a full lesson from the course before you enroll.
Does this promise income or business results?
No. It does not promise traffic, leads or revenue; results depend on your market, your offer, your budget and how consistently you apply the work.
Does this include a certification or credential?
No. This is a practical skills course for your own learning. It does not award a certification, licence or professional credential.
Educational content only. No income, revenue or earnings results are promised or implied. What you get out of this depends entirely on your own effort, circumstances and market. Earnings disclaimer.