E-Commerce · Self-paced course
Shopify & Amazon Business Builder
Run one product line on your own Shopify store and on Amazon at the same time, with shared catalog, inventory and reporting.
$350
One-time payment · Self-paced course · 7 modules · 14 lessons
Enroll now — $350Read a free preview lesson
What this is
Selling on your own Shopify store and on Amazon at the same time gives you two very different advantages: a direct relationship with customers on one side, and a marketplace full of buyers on the other. It also doubles the operational complexity. This course shows you how to build and run both channels as one business: one product data master, one SKU system, shared inventory planning, the right fulfilment model for each channel, margin by channel, brand protection and a weekly reconciliation routine.
You work through it at your own pace, lesson by lesson, applying each exercise to your own situation. It does not promise sales, profit or a particular income; results depend on your products, your market, your budget and your execution.
What you will be able to do
- Define a clear role for each channel and a customer-ownership strategy
- Create a product data master and SKU naming system used by both channels
- Plan inventory with reorder points, safety stock and channel allocation
- Choose between marketplace fulfilment, merchant fulfilment and a third-party warehouse
- Calculate contribution margin by channel using your own fee reports
The curriculum
Dual-Channel Strategy
- Giving Each Channel a Job
- Customer Ownership and Data Rules
Catalog and SKU Architecture
- The Product Data Master
- SKU Naming, Variants and Barcodes
Inventory Planning Across Channels
- Reorder Points and Safety Stock
- Allocating Stock Between Channels
Fulfilment Models
- Comparing Fulfilment Options
- Multi-Channel Fulfilment and Packaging
Pricing, Fees and Margin by Channel
- Building a Channel Margin Model
- Price Parity and Promotions
Brand Protection and Listing Control
- Trademarks and Brand Registry
- Monitoring Listings and Handling Problems
Operations, Reconciliation and Reporting
- Reconciling Payouts
- The Weekly Two-Channel Operations Review
This is for you if…
- You have a product line, or are about to launch one
- You want to run a Shopify store and Amazon side by side
- You want inventory and pricing to stay consistent across both
- You want each channel to support the other
What you get
- 7 modules and 14 lessons, self-paced
- A short practical exercise at the end of every lesson
- A free preview lesson so you can check the format before you buy
- Access in your CourseVu account after a one-time payment
- A clear, ordered path from the fundamentals to applying the skill in your own work
Questions
Do I need any experience to start?
Sellers who have a product line (or are about to launch one) and want to run a Shopify store and an Amazon presence side by side without the two channels competing, stocking out or eroding margin.
How long does it take?
It is self-paced. There are 7 modules and 14 lessons, and you can move through them as quickly or slowly as suits you.
Can I see a lesson before I buy?
Yes. Use the "Read a free preview lesson" button to open a full lesson from the course before you enroll.
Does this promise income or business results?
No. It does not promise sales, profit or a particular income; results depend on your products, your market, your budget and your execution.
Does this include a certification or credential?
No. This is a practical skills course for your own learning. It does not award a certification, licence or professional credential.
Educational content only. No income, revenue or earnings results are promised or implied. What you get out of this depends entirely on your own effort, circumstances and market. Earnings disclaimer.